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Rocket Forge Studio
Web & product studio

Insights & guides

Grow online with clarity, speed, and trust

Practical coaching-style guides for owners, founders, and creators—SEO, conversions, and high-performance sites—alongside technical deep dives on WordPress, e‑commerce, and how we ship client work.

Articles

  • More AI-generated code didn't make the team faster. Charity Majors aimed for 2× anyway.
    Business & growth
    7 min read

    More AI-generated code didn't make the team faster. Charity Majors aimed for 2× anyway.

    Pushing more AI code can slow teams if release, debug, and ops stay flat. Honeycomb's CTO chose 2× over 10× and AI values: a named human owner on every output.

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  • Nobody chose your software's architecture. That's the expensive part.
    Business & growth
    7 min read

    Nobody chose your software's architecture. That's the expensive part.

    Choosing a software architecture style—layered, event-driven, microkernel, serverless—shapes cost, speed, and scale. How to pick one on purpose before you ship.

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  • 80% of production code. Written by AI. Reviewed by the same old habits.
    Business & growth
    8 min read

    80% of production code. Written by AI. Reviewed by the same old habits.

    Anthropic says Claude writes 80%+ of its production code—but most web teams still review like nothing changed. What the data means and a verification playbook before merge volume outruns you.

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  • AI agents made web dev fun again. That might be the warning sign.
    Business & growth
    7 min read

    AI agents made web dev fun again. That might be the warning sign.

    AI agents can make web development feel fast and fun again—but the same flow can hollow out your skills. See the deskilling loop and how to keep explanation rights on every merge.

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  • Your homepage was written for investors. Your buyers are the ones landing on it.
    Business & growth
    6 min read

    Your homepage was written for investors. Your buyers are the ones landing on it.

    Pitch-deck hero lines confuse buyers and waste SEO traffic. Rewrite for one audience, proof above the fold, and before/after services—no full redesign.

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  • Web developers are shipping faster—but reviewing less. That is where quality debt starts.
    Business & growth
    6 min read

    Web developers are shipping faster—but reviewing less. That is where quality debt starts.

    AI tools increase development speed, but without stronger code review practices, teams risk quality debt, architecture drift, and missed edge cases. A practical verification workflow for modern web teams.

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