Креативный / продуктовый студия
North & Co.
Повторяемые макеты кейсов без дрейфа
North & Co. публикует часто; разовые обновления не должны ломать вертикальный ритм и превращать кейсы в случайные лендинги. Работа закрепила паттерны—отступы, соотношения медиа, порядок секций—чтобы скорость не съедала крафт.
Контекст
Editors were talented, not technical; the CMS had to reward good defaults and resist broken combinations.
Video embeds and tall galleries were the main sources of layout bugs.
Ограничения
No shutdown of publishing during rollout—migrations had to be incremental.
Accessibility couldn’t regress when new media types appeared.
Исследование
We audited published pages for inconsistent spacing tokens and orphan headings.
We watched editors build a case study and noted where they reached for workarounds (custom HTML, rogue breaks).
Подход
Pattern library ties components to design tokens; editors pick patterns, not raw spacing.
Media components enforce aspect ratios and captions so galleries stay coherent on mobile.
Поставка
Migration scripts normalized legacy pages into patterns where possible; edge cases got manual review.
Short video walkthrough replaced a forty-page manual.
Итоги (ориентиры)
New case studies looked ‘on brand’ without design review becoming a bottleneck.
Layout bugs reported by the team dropped after ratio-locked media components shipped.
Stack & integrations
- Design tokens
- CMS components
- A11y checks in preview