Studio créatif / produit
North & Co.
Un index de travaux que les prospects peuvent vraiment filtrer
Le catalogue de North & Co. a dépassé les catégories simples. Les prospects filtraient par industrie et voyaient des écrans vides, ou trouvaient de beaux projets non pertinents. L’index avait besoin de métadonnées honnêtes et d’états vides résilients—pas plus de tags pour les tags.
Contexte
The studio’s reputation spans overlapping sectors; strict silos misrepresent the work. Filters had to combine logically (AND/OR) without confusing casual visitors.
Search was out of scope; browse had to carry the experience.
Contraintes
Keep filters server-renderable for speed and shareable URLs—hash-only client filters were rejected.
Avoid filter UIs that require tutorials.
Recherche
We card-sorted project types with the team and validated against inbound inquiry language—often imprecise (‘brand refresh for fintech’) vs. internal labels.
We mapped zero-result queries from the beta index and adjusted synonym coverage.
Approche
Filters expose counts and disable impossible combinations instead of leading users to dead ends.
Each result tile prioritizes outcome language over internal codenames so scanning stays human.
Livraison
Migration scripts reconciled legacy tags; redirects preserved old deep links to the closest new case study.
Analytics events capture filter usage without PII so the team can retire unused dimensions.
Résultats (indicatifs)
Prospects reached relevant case studies faster; empty states became rare and instructive instead of blank.
Sales spent less time sending PDFs to replace confusing web paths.
Stack & integrations
- Taxonomy model
- URL-based filters
- Static generation where possible