Estudio creativo / de producto
North & Co.
Layouts de caso de estudio repetibles que no derivan
North & Co. publica a menudo; las actualizaciones ocasionales no deberían romper el ritmo vertical ni convertir casos en landings accidentales. Este trabajo codificó patrones—espaciado, ratios de media, orden de secciones—para que la velocidad no coma el oficio.
Contexto
Editors were talented, not technical; the CMS had to reward good defaults and resist broken combinations.
Video embeds and tall galleries were the main sources of layout bugs.
Restricciones
No shutdown of publishing during rollout—migrations had to be incremental.
Accessibility couldn’t regress when new media types appeared.
Investigación
We audited published pages for inconsistent spacing tokens and orphan headings.
We watched editors build a case study and noted where they reached for workarounds (custom HTML, rogue breaks).
Enfoque
Pattern library ties components to design tokens; editors pick patterns, not raw spacing.
Media components enforce aspect ratios and captions so galleries stay coherent on mobile.
Entrega
Migration scripts normalized legacy pages into patterns where possible; edge cases got manual review.
Short video walkthrough replaced a forty-page manual.
Resultados (orientativos)
New case studies looked ‘on brand’ without design review becoming a bottleneck.
Layout bugs reported by the team dropped after ratio-locked media components shipped.
Stack & integrations
- Design tokens
- CMS components
- A11y checks in preview